By Dana Hull
California's
crowded November ballot includes white-hot measures to raise taxes,
amend the state's Three Strikes Law and repeal the death penalty. But a
once-obscure measure requiring labels on genetically engineered food is
quickly emerging as one of the most expensive, high-stakes showdowns on
the 11-measure ballot.
If Proposition 37 passes, California would
become the first state in the nation to require new labels on a host of
food products commonly found on grocery store shelves, from breakfast
cereals to sodas to tofu.
Proponents, largely big natural food
companies and consumers who are passionate about organic food, have
raised $2.8 million as of Thursday, according to campaign finance
records filed with the California Secretary of State's Office. Scores of
individuals have made $100 donations, but most of the money is coming
from organic businesses such as Lundberg Family Farms, Nature's Path
Foods and Dr. Bronner's Magic Soaps. A company owned by Joseph Mercola, a
controversial holistic health activist from Illinois with more than
100,000
Twitter followers, has kicked in $800,000.
Opponents have raised more
than nine times as much. Almost all of the nearly $25 million has come
from a variety of chemical, seed and processed-food companies, including
Coca-Cola, General Mills, Nestle, PepsiCo and DuPont Pioneer. St.
Louis-based Monsanto, a leading producer of genetically engineered seeds, donated $4.2 million, the largest donation.
"This
one snuck up on everyone," said Bob Stern, a California campaign
finance expert. "No one was paying attention, and all of a sudden
proponents turned in their signatures. It takes a lot of money to get
something on the ballot, but once it's on the ballot it takes a lot of
money to defeat it."
Stern noted that in 2008,
California passed Proposition 2 -- which prohibits the close confinement
of farm animals like chickens in crates -- with 63.5 percent of the
vote. He sees similarities with Proposition 37, saying both are
"feel-good" initiatives.
Spending on Proposition 2 was roughly equal. Supporters spent $10.6 million, opponents $8.9 million.
"Usually
on controversial measures, if the no side outspends the yes side, the
no side wins," Stern said. "But this one will be hard to defeat because
there is so much support for the idea. People say: 'What's wrong with
having more information about my food?' The opposition has to show why
it's not necessary, and they will have to spend $20, $30, maybe $40
million."
Genetic engineering is the process of changing the DNA
of living organisms; it is often used to improve a plant's resistance to
pests. According to some estimates, 40 to 70 percent of food products
sold in grocery stores in California contain genetically engineered
ingredients.
The labeling initiative largely covers processed
foods that contain such ingredients, but there are exemptions for
alcohol and restaurant meals. Milk, cheese and other dairy products made
from cows that are injected with the bovine growth hormone or eat
genetically engineered feed like alfalfa would be exempt, but meat or
dairy products from animals that are genetically engineered would be
labeled.
Many other nations, including Japan, China and a host of
European countries, already label genetically engineered food. In the
United States, however, products that contain genetically engineered
ingredients are generally not labeled. But many organic growers and food
companies voluntarily label their products with a seal verifying that
their foods do not contain genetically modified ingredients.
The
federal Food and Drug Administration, which is responsible for
protecting public health by assuring the safety of the nation's food
supply, takes the position that genetically engineered food doesn't
present greater safety concerns than food that isn't. Still, some
consumers remain unconvinced.
"I have a right to know what's in my
food, and this is a good start," said Chico resident Pamm Larry, 56, a
former organic farmer who led the effort to get Proposition 37 on the
ballot. "We have more than 2,000 volunteers statewide, and 80 percent
are women. This issue really resonates with people."
In 2000, 25
percent of the corn planted in the United States was genetically
engineered, according to the U.S. Department of Agriculture. By 2012,
that figure had soared to 88 percent.
Most corn is grown for
feeding animals; the sweet corn eaten by consumers is less likely to be
genetically engineered. Still, Monsanto's genetically modified sweet
corn will soon be available at Walmart.
"Genetic engineering is
not new," said Henry Miller, a fellow at Stanford University's Hoover
Institution who was the founding director of the FDA's Office of
Biotechnology. "It is wildly popular with farmers."
Opponents say
the labeling requirement implies that there is something inherently
inferior or harmful about genetically engineered ingredients and will
just confuse consumers. They also argue that it will raise food prices
and harm the state's $38 billion agriculture industry.
"It will
have a very wide impact on the economy, families, the agricultural
community, grocery stores and food distributors," said Kathy Fairbanks,
spokeswoman for the No on 37 coalition.
The group California Right
to Know, which is leading the pro-labeling campaign, is counting on a
vast social media network and volunteers to get its message out.
Stacy
Malkan, a spokeswoman for the yes campaign, said the campaign hopes to
raise more money, but is prepared to be outspent. But she hopes that
will work to the proponents' advantage.
"This," Malkan said, "is a people's movement against out-of-state corporations."
Via Mercury News